The task
Homeowners hate filling out forms that send them to five companies. Contractors hate paying for shared, low-quality leads. We wanted one system that fixes both: one homeowner, one contractor.
What we did
- BrandLogo directions in a West Coast forest language; the final mark balances trust and craft.
- WebsiteA quiz-style quote form that qualifies the homeowner in under a minute.
- Meta ad setCreatives adapted to every placement, testing pain, choice and trust angles.
- Contractor offerA vertical pitch deck and a simple model: pay only for exclusive leads, no contracts.
- Lead handlingEvery lead texted, qualified and passed to a single contractor, with branded invoices.
Exclusiveone homeowner, one contractor
Full setad creatives for every placement
Liveworking in Metro Vancouver