The task
Laundry sheets are a young category, and most brands look like a pharmacy box. We wanted a product that feels like home textile, not chemistry: calm, premium and easy to tell apart by scent.
What we did
- NamingLINO: short, soft and linen-like, and easy to read on a small pack.
- Scent lineA scent family chosen and named together, each with its own colour and botanical icon.
- Packaging formatFormats explored, from tins and drawer boxes to a paper pulp clamshell, before settling on a fold-over pouch.
- Pack designA colour-coded system with gold type and line illustrations that works as a set on the shelf and in a listing.
- Launch prepProduct listing visuals and supplier coordination for the Amazon Canada launch.
Namean owned brand built from scratch
Scent lineone colour-coded system
Pouchchosen after exploring formats