The task
Tool lanyards on Amazon look the same: white-background photos and copy-pasted bullet points. We needed a brand a roofer or arborist would trust at a glance, and a listing that explains the product without reading.
What we did
- IdentityA rugged black-and-orange mark with a hard-hat crest that reads at thumbnail size.
- PackagingA 3-pack poly bag with a printed insert: load rating, features and use cases.
- Listing imagesA full set of main images: hero, features, applications, 3-pack value and a comparison with competitors.
- A+ contentAn infographic module: how it works, key features, close-up details and why us.
- LaunchSourcing from Alibaba, labels, FBA shipment and PPC campaigns.
Listingan image system in one visual style
Packpackaging and label, print-ready
Liveon Amazon.ca