The task
Diana had the expertise and the audience, but no product. She needed a course on healthy aggression, boundaries and sexuality packaged, sold and delivered without a heavy tech stack or a team.
What we did
- Brand and toneA neon-pink “Bad Girl” identity: bold, a little provocative, built around one illustrated heroine.
- Sales siteLanding page with program, author, pricing and waitlist, plus OG images and social covers.
- Lead magnet quiz“How much energy do you spend being a good girl?”: a short test that warms up the audience.
- Telegram botStripe payments, automatic access to lessons, a broadcast system and waitlist, so the course runs on its own.
- Lesson decksEvery lesson designed as slides, with a separate presenter-notes version for recording.
- Sticker worldA sticker set and emotion illustrations of the same heroine for lessons, the bot and social media.
Coursedesigned, packaged and ready to sell
Botsells, delivers and nurtures on its own
Brandone illustrated heroine across every touchpoint